Photo of Brian Towers © PGIM

PGIM, Prudential Financial, Inc.’s global asset management arm, has appointed Brian Towers as Head of Strategic Partnerships and Insurance. In this new role, Brian Towers will be responsible for developing integrated investment solutions and building long-term partnerships with insurers, drawing on PGIM’s investment expertise.

Brian Towers will report to Keshav Rajagopalan, Head of the Strategic Capital Group, and will lead PGIM’s global efforts to develop and expand its insurance business. PGIM’s Strategic Capital Group bridges the insurance and asset management businesses and builds strategic partnerships with insurers, reinsurers and institutional investors. The Strategic Capital Group combines investment expertise, structuring know-how and experience in developing substantial capital solutions. Brian Towers will set up a dedicated team to develop solutions tailored to insurers’ complex needs, including transaction engineering, structuring and client service, with the aim of strengthening PGIM’s integrated, global approach to supporting insurers.

“PGIM has supported insurers around the world for decades, and we continue to identify opportunities to serve them even more effectively through an integrated and specialised approach,” said Keshav Rajagopalan. “Insurers’ needs range from strategic partnerships to customised portfolio solutions. This appointment strengthens our ability to deliver a consistent, high-quality level of service across our product suite.”

Before joining PGIM, Brian Towers was Managing Director at Blackstone, where he was responsible for building and scaling the multi-asset credit platform, including commercial strategy, fundraising and partnerships. Prior to that, he held senior roles at AIG, BlackRock and Invesco. He has nearly 20 years of experience in investment products and distribution.

PGIM is one of the world’s largest asset managers in the insurance sector, with more than $100 billion in assets under management* and a $1.5 trillion global investment platform*, built on a 150-year shared history with Prudential. Its insurance client base is characterised by long-standing relationships across different regional markets and reflects the company’s long track record of supporting insurers through investment strategies and partnership-driven collaboration.

*As of December 31, 2025

ABOUT PGIM 

PGIM is the global asset management business of Prudential Financial, Inc. (NYSE: PRU), with $1.5 trillion in assets under management^.* PGIM offers clients deep expertise across asset classes — from public to private markets — and provides a broad range of investment strategies and tailored solutions, including fixed income, equities, real estate and alternative investments.

With more than 1,500 investment professionals across 37 offices in 20 countries, we serve private and institutional clients worldwide. For more information, visit pgim.com. 

Prudential Financial, Inc., a U.S. company, has no affiliation with Prudential plc, a company registered in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, a company registered in the United Kingdom. For more information, visit news.prudential.com.

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