Brian Towers photo © PGIM

PGIM, Prudential Financial, Inc.’s global asset management business, has appointed Brian Towers as Head of Strategic Partnerships and Insurance. In this new role, Brian Towers will be responsible for developing integrated investment solutions and building long-term partnerships with insurers, drawing on PGIM’s investment expertise.

Brian Towers will report to Keshav Rajagopalan, Head of the Strategic Capital Group, and will lead PGIM’s global efforts to develop and expand its insurance business. PGIM’s Strategic Capital Group bridges insurance and asset management activities and builds strategic partnerships with insurers, reinsurers and institutional investors. The Strategic Capital Group combines investment expertise, structuring know-how and experience in developing substantial capital solutions. Brian Towers will establish a dedicated team to develop solutions that address insurers’ complex needs, including transaction engineering, structuring and client service, with the aim of strengthening PGIM’s integrated, global approach to supporting insurers.

“PGIM has been serving insurers around the world for decades, and we continue to identify opportunities to support them even more effectively through an integrated and specialised approach,” says Keshav Rajagopalan. “Insurers’ needs range from strategic partnerships to tailored portfolio solutions. This appointment strengthens our ability to deliver a consistent, high-quality level of service across our entire product range.”

Before joining PGIM, Brian Towers was a managing director at Blackstone, where he was responsible for building and developing the multi-asset credit platform, including commercial strategy, fundraising and partnerships. Previously, he held senior positions at AIG, BlackRock and Invesco. He has nearly 20 years of experience in investment products and distribution.

PGIM is one of the world’s largest asset managers in the insurance sector, with more than $100 billion in assets under management* and a global investment platform of $1.5 trillion*, built on a shared 150-year history with Prudential. Its insurance client base is characterised by long-standing relationships across different regional markets and reflects the company’s history of supporting insurers through investment strategies and partnership-driven collaboration.

*As of 31 December 2025

ABOUT PGIM 

PGIM is the global asset management business of Prudential Financial, Inc. (NYSE: PRU), with $1.5 trillion in assets under management^.* PGIM offers clients deep expertise across asset classes – from public to private assets – and provides a diversified range of investment strategies and tailored solutions, including fixed income, equities, real estate and alternative investments.

With more than 1,500 investment professionals across 37 offices in 20 countries, we serve private and institutional clients around the world. For more information, visit pgim.com. 

Prudential Financial, Inc., a US company, has no affiliation with Prudential plc, a company registered in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, a company registered in the United Kingdom. For more information, visit news.prudential.com.

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