Photo Selim Dusi ©

By Arthur Cattin

What if it were possible to predict a company’s future the way a doctor diagnoses a patient’s health? That is the bold bet a Swiss startup has turned into reality. Backed by Innosuisse, the Swiss company turns data into decision-making intelligence and gives executives a clear-eyed view of what lies ahead. Its purpose: to provide startups and SMEs with up to 150 employees with a nuanced, evolving reading of their potential, their risks and their trajectory. “What we offer is a kind of entrepreneurial scanner,” explains Selim Dusi, the company’s founder.

Where most audit firms rely on external observation or purely financial indicators, Inomax.AI takes the path of guided introspection. “We ask the company to answer 300 questions, like a patient describing symptoms before a medical diagnosis. This ‘mirror’ approach changes the way assessment works: the company becomes an active participant in its own diagnosis, aware of its strengths and weaknesses. Using artificial intelligence and advanced statistical models, the platform builds a success or risk score, enabling executives, boards of directors, investors and family offices to anticipate future developments.

Between analytical rigour and a holistic view

Today, more than 180 companies are listed in Inomax.AI’s database. Each assessment is tracked over time, providing a dynamic reading of an organisation’s trajectory. The tool can thus measure a company’s evolution over several years, observe the effects of strategic decisions, internal changes or fundraising rounds. This methodological rigour, at the intersection of science and human experience, sets Inomax.AI apart in a market often saturated with standardised scoring tools. “We do not just give a score: we create a common language between executives, boards and investors,” Selim Dusi says.

The company has also developed a virtual board of directors for SMEs. This innovative service provides strategic support to organisations that cannot afford a full board, while strengthening governance and risk awareness. The initiative reflects Inomax.AI’s deeper philosophy: to democratise high-quality management, make strategic vigilance accessible and turn data into decision-making intelligence.

A trust marketplace

Beyond assessment, Inomax.AI aims to build a true ecosystem where companies and investors meet. Thanks to its rating system, the platform connects promising businesses with financial partners looking for robust projects. This trust marketplace rests on a simple idea: transparency creates value. “We want to reduce information asymmetry between entrepreneurs and investors. When both sides share a clear and objective diagnosis, decisions become fairer, faster and more human,” notes Selim Dusi.

The Swiss startup makes no secret of its international ambitions. Its digital model, powered by artificial intelligence, allows any company, from São Paulo to Shanghai, to access a full assessment at a controlled cost. This accessibility marks a major shift in a field historically reserved for large organisations with substantial audit resources. “Our vision is that every company, wherever it is in the world, should be able to become aware of its organisational health within a few hours,” Selim Dusi explains.

This global positioning is all the more relevant as economic cycles accelerate: in an environment where crises are increasingly sudden, understanding one’s vulnerabilities has become a vital imperative.

Family offices, institutional investors, growing SMEs: all are looking for the same thing. A reliable, objective and forward-looking diagnosis

Looking ahead

For the Inomax.AI team, the future lies in the convergence of artificial intelligence and collective intelligence. The company is already working to refine its algorithm so it can incorporate more human variables: the cohesion of management teams, organisational culture and the ability to innovate. “Numbers alone are not enough to explain a company’s success. It is the energy of its leaders, their alignment and their shared vision that make the difference. Our mission is to measure that invisible dimension too,” Selim Dusi concludes.

More than an assessment tool, Inomax.AI offers companies a clear-eyed mirror, helping them understand themselves better in order to grow better. Its promise is clear: to make strategic awareness the lasting driver of performance.

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